A dealer-first Shopify ecosystem built for scalable marine growth.
Michael Vicinelly
B2B ecommerce growth case study
A dealer-first Shopify ecosystem built for scalable marine growth.
VICI became a hands-on digital partner for ACME Marine Group—combining ecommerce strategy, custom dealer tools, B2B pricing and new sales channels into one connected growth platform.
Shopify Plus
Dealer dashboard
B2B pricing
Shopify Collective
Dealer portal
Orders, pricing and status
3+ years
trusted digital partnership
Client
ACME Marine Group & Acme Propeller
Industry
Marine products / B2B ecommerce
Location
Grand Rapids, MI
Core platform
Shopify Plus & Shopify Collective
YOY ↑
Increased online revenue
Year-over-year growth supported by a stronger ecommerce experience and strategy.
B2B ↑
Dealer program growth
Custom pricing and self-service tools strengthened the dealer experience and loyalty.
New
Expanded sales channels
Shopify Collective opened broader product exposure through other Shopify retailers.
01 — The challenge
A growing marine brand needed one digital foundation for customers, dealers and expansion.
ACME Marine Group and Acme Propeller were already trusted for precision-engineered propellers and marine hardware. Growth created a new challenge: the ecommerce experience, dealer workflows and digital strategy all had to scale together.
01
Dealer workflow complexity
Dealers needed a simpler, self-service way to place orders, access pricing and monitor order status.
02
B2B pricing at scale
The business required account-based pricing tools capable of supporting a growing dealer network.
03
Broader market reach
ACME needed a scalable strategy that could support customers and dealers while expanding reach across the U.S. and beyond.
Starting point
Separate customer, dealer and growth needs without one scalable digital system.
Connected ecosystem
A Shopify Plus platform supporting ecommerce, B2B dealer operations and channel growth.
02 — What VICI did
Strategy, dealer tools and channel expansion—designed as one growth system.
VICI combined ongoing ecommerce consultation with custom Shopify development, giving ACME a stronger customer journey and a purpose-built B2B dealer experience.
Ecommerce growth & optimization
Ongoing strategic consultation focused on customer experience, conversion and sustainable year-over-year growth.
01
Custom dealer dashboard
A fully self-managed portal where dealers can place orders, view pricing and track order status in real time.
02
B2B dealer pricing
Strategy and implementation for custom account pricing that supports dealer growth, sales and loyalty.
03
Shopify Collective onboarding
Enabled ACME products to be offered through other Shopify stores, expanding exposure and revenue channels.
04
Product discovery & mobile UX
Advanced search, filtering and mobile optimization made a technical product catalog easier to navigate.
05
Ongoing partnership & support
VICI continued working with the ACME team as strategic digital consultants for innovation, performance and scale.
06
03 — Experience transformation
Customer commerce and dealer operations now work in the same direction.
The redesigned ecosystem gives shoppers clearer product discovery while giving dealers dedicated tools for pricing, ordering and account management.
Before the partnership
Growth needs were outpacing the existing digital workflow.
ACME needed a stronger platform capable of serving technical shoppers, dealer accounts and new distribution opportunities without fragmenting the experience.
Dealers lacked a fully self-managed ordering and account workflow.
B2B pricing and dealer growth required more purpose-built tools.
Market expansion needed a scalable ecommerce and channel strategy.
After the buildout
A dealer-ready platform designed around precision products.
Shopify Plus, custom account tooling, advanced filtering and mobile optimization now support a clearer journey for both retail and B2B buyers.
Responsive Shopify Plus ecosystem
04 — Partnership approach
A long-term digital partnership built around continuous improvement.
Rather than treating the website as a one-time launch, VICI worked alongside ACME to evolve ecommerce, dealer operations and market reach over time.
01
Align
Connected business growth goals with customer, dealer and platform requirements.
02
Build
Created the Shopify Plus foundation and custom dealer dashboard.
03
Enable
Introduced account pricing, ordering and real-time status tools for dealers.
04
Expand
Added Shopify Collective and improved product discovery across channels.
05
Optimize
Continued strategic consultation for performance, conversion and growth.
05 — Delivery approach
The platform became more than an online store. It became a growth engine for customers and dealers.
YOY growth
Increased online revenue supported by ecommerce experience and strategy.
Self-service
A stronger dealer experience for ordering, pricing and account visibility.
New reach
Shopify Collective expanded product exposure through other retailers.
B2B growth
The dealer pricing program contributed to growth and stronger loyalty.
3+ yrs
A trusted digital partnership focused on continuous improvement and scale.
06 — Partnership details
A flexible digital foundation built to keep evolving with the business.
The engagement combines Shopify Plus infrastructure, purpose-built dealer tools and ongoing strategic support rather than relying on a fixed, one-time implementation.
Engagement snapshot
Industry
Marine products / B2B ecommerce
Location
Grand Rapids, Michigan
Involvement
Shopify Plus ecommerce, custom dealer dashboard, B2B dealer pricing, Shopify Collective, search and filtering, mobile optimization and growth consulting
Tools
Shopify Plus, Shopify Collective, B2B account management, product filtering and custom dealer workflows
Website
Recommended next steps
Customer ecommerce with advanced product discovery and mobile usability.
Dealer self-service for orders, account pricing and real-time status tracking.
Additional sales exposure through Shopify Collective and other retailers.
Ongoing consultation for innovation, performance and long-term ecommerce growth.
Does your ecommerce platform work as hard for dealers as it does for customers?
VICI helps ambitious brands connect ecommerce, B2B workflows and long-term digital strategy in one scalable system.
Like this project
Posted Jul 24, 2026
Built a Shopify Plus ecosystem with dealer dashboard, B2B pricing, and Shopify Collective to unify customer commerce and dealer operations for ACME Marine.
