Hopscotch helps people to save time and effort by using a digital product that provides quick, flexible, and convenient solutions in exchange for money.
For example, imagine you are at the airport and your plane is about to take off. You want to buy a cup of coffee, but there is a long queue of orders already placed. Hopscotch can help you skip the line and get your coffee early in exchange for extra money. All you need to do is scan a QR code.
Logo Design, Brand's personality & tone.
Brand designer
This logo merges QR code technology with a lightning bolt, indicating the core features of Hopscotch: quick access by scanning a QR code and the ability to bypass lines.
Zoom Meeting | Date Monday, 15 August 2022
Here's a small brief written from the client's perspective based on the Q&A session.
My startup, named HopScotch, is looking for a logo design. Our product is a mobile-first app that is convenient, flexible, easy to use, and helps users earn more money. Our target market consists of people in their late 20s who don't like to wait.
We admire the branding of companies such as Clearme, Batch, and Squareup. Our core mission, values, and vision are centered around convenience, speed, premium quality, freedom, flexibility, and better profits.
Our logo will be displayed in web, mobile, and print contexts. We want the logo to be recognizable, timeless, and minimalist. We envision it as a symbol and mark.
I do this because it helps me connect with my client's vision. I want to feel the same way about their vision as my client does, so I can deliver the best results.
HopScotch Ikigai
for the consumer: speed, convenience. for Merchants: it helps make more margin.
We love to give people time back so they can spend it on things they love
We make money when the merchant makes money
The world needs an option when you are in hurry or in a rush.
Passion:
Hopscotch is passionate about giving people time back by using a digital product that offers them quick service, convenience, and flexibility.
Profession:
The hopscotch professionals are to give people convenience, flexibility, and freedom in exchange for money.
Mission:
The mission is to save time and effort by using an App that offers consumers a premium service.
Vocation:
Hopscotch helps get things done quicker than usual in exchange for money.
Hopscotch helps people to save time and effort by using a digital product that provides quick, flexible, and convenient solutions in exchange for money.
Archetypes allow your brand to form stronger emotional bonds with customers and prospects. They assist you in creating an appealing force that attracts and entices people to your brand through universal values, resulting in an improved brand persona.
We suggest everything including visual design, choice of imagery/ illustration, or copywriting decisions you make should reflect the archetype you have chosen for your brand.
It's a tie between Hero, Ruler, and Sage whereas we asked Abdel if he had to choose one among these as a dominant archetype what would that be? Abdel decided to choose Hero.
HopScotch archetype:
Secondary: Ruler and sage
Clearme
Batch
Squareup
Direction 01
Dominant Archetype: Growth, Courage, Honor.
Secondary traits: Status, Success, Power, dominance
Direction 02
Dominant Archetype: Influence, Expertise, confidence.
Direction 03
Dominant Archetype: Influence, Wisdom, Expertise, confidence.
Secondary traits: Relatable, approachable, Dependable