Dynamic Visual Identity Design for a Creative Brand

Rainbow is a design Agency that brings brands to life through creative events, conceptual branding, and custom promotional materials designed to make every idea stand out.

As Lead Designer, I led the development of Rainbow’s visual identity in collaboration with designer Cosmin. Starting with a modular logo system, we established a flexible foundation that scales across print, digital, and motion while keeping the brand consistent across every touchpoint.

Beyond the logo, we developed a scalable visual system that brings consistency across every brand touchpoint. The identity was applied to web, social media, print, outdoor campaigns, and branded assets, ensuring a unified experience regardless of format.

Working on Rainbow’s identity was a bright and joyful process from start to finish. The final brand reflects their personality, values, and positive way of approaching every idea, making it a pleasure to create and even more exciting to see them embrace it.