Tidewater Sandals is a footwear brand that makes comfortable footwear for various occasions.

Before our intervention, the brand had no email flows set up to engage with their subscribers and customers.

I was put in charge of developing a comprehensive email marketing strategy that included targeted campaigns, automated flows, SMS, personalized messages, and promotional offers.

Today, Tidewater's email marketing program is a crucial part of their overall marketing strategy. I'm proud to have played a significant role in helping Tidewater connect with their customers and drive revenue through effective email marketing.

Over time, we saw a significant increase in revenue generated through email. Starting from scratch, we were able to grow the revenue generated via email to an average of 30-36% of total revenue (rolling 30-day period).

This was achieved by optimizing email content, ensuring a seamless user experience, and leveraging customer data to inform our email campaigns.