Out of Regz is a veteran-owned and operated pomade brand specializing in making high-performance pomades with a superior hold formulated to keep up with those who push the limits with their active lifestyles.

They needed a complete set-up on Klaviyo to automate vital stages of their customer journey, alongside regular campaigns to retain customers and keep potential customers engaged.

The welcome flow for Out of Regz was designed to introduce and familiarize potential customers to the brand with edgy design and copy coupled with incentivizing customers to make their first purchase.

It is estimated that about 70% of customers abandon their shopping carts. By setting up an abandoned cart flow, I helped recover a healthy amount of those customers by encouraging them to return and complete their purchases.

Out of Regz offers a sample/demo pack containing three different variants of their pomade as a low-risk way of trying out their pomades.

This flow is designed to check up on customers who bought the sample pack by asking them how they liked the pomade, which variant they liked, and encourage them to upgrade to a full-sized pack of their favorite variant.

This is a flow encouraging buyers who have placed 3 a la carte orders to switch to a pomade subscription and save 20% on future pomade renewals according to the time periods they set, thereby building predictable recurring revenue for the brand.

Replenishment flow

New customer onboarding flow

Post-purchase flow

Subscriber sunset flow

Site abandonment flow

and more...