Aletha is a health and wellness brand that offers innovative tools that help people relieve pain in their hips, neck, and shoulders.

Recognizing the importance of providing excellent customer experiences, they wanted to implement an email strategy to not only boost their backend revenue but also support and educate customers throughout their journey.

To achieve this, they enlisted help to set up Klaviyo and automate critical stages of their customer journey, such as welcome emails and personalized, product-specific abandonment, and post-purchase follow-ups.

The welcome series for Aletha was crafted to introduce new subscribers to their flagship pain-relief tools, educate them about how they work, and help them choose the right tool to deal with the pain they're experiencing.

Aletha has two flagship pain-relief tools that a generic "catch-all" flow wouldn't do justice to since they each have different purposes.

A product-specific post-purchase was created for each of the flagship tools to make sure customers are furnished with the information they need to make the most out of their tool and properly onboard them.

Prospects who receive targeted email reminders to return to their abandoned cart and complete their order were more likely to return to the website and make a purchase. This was done by personalizing the email content, seeding testimonials, and providing a clear call to action.