Lofty Room, a prestigious interior design studio based in Austria, approached Contra with an urgent need to revitalize their digital presence. With over 10 years of creating exceptional living spaces for discerning clients, their outdated website failed to showcase their portfolio's sophistication and was hampering their ability to attract high-value clients in the luxury design market.

When Lofty Room came to me, they were facing several critical issues:

Outdated Visual Presentation: Their previous website used dated design trends that contradicted their reputation for cutting-edge interior design

Poor Portfolio Showcase: High-quality project photography was compressed and poorly displayed, diminishing the impact of their impressive work

Disjointed User Experience: The site lacked intuitive navigation, making it difficult for potential clients to understand their service offerings

Weak Brand Positioning: The website failed to communicate Lofty Room's unique design philosophy and premium positioning in the market

Non-responsive Design: The site performed poorly on mobile devices, alienating a significant portion of their target audience

As the lead design consultant for this project, I:

Conducted comprehensive brand and competitor analysis within the European luxury interior design market

Developed a strategic design direction aligned with Lofty Room's sophisticated aesthetic and business goals

Created an elegant, minimalist design system that complemented their interior design work rather than competing with it

Designed an immersive portfolio experience that showcased their projects with compelling visual storytelling

Implemented a responsive design approach optimized for all devices

Collaborated with the client to refine the content strategy that highlighted their unique value proposition

The redesign followed a structured approach tailored to Lofty Room's needs:

Discovery: I immersed myself in Lofty Room's design philosophy through stakeholder interviews and portfolio analysis to truly understand their aesthetic approach and business objectives.

Strategy development: Based on insights gathered, I developed a digital strategy that positioned Lofty Room as a premium design studio while making their services accessible and approachable.

Design concept: I created a visual language that embodied sophistication through minimalist design, abundant white space, and thoughtful typography that allowed their portfolio to take center stage.

Iterative refinement: Through collaborative review sessions with the Lofty Room team, we refined the design to perfectly capture their brand essence.

Implementation: I provided detailed specifications and guidance to their development team to ensure flawless execution of the design vision.

153% increase in project inquiry conversions within the first quarter post-launch

Average time on site increased from 1:20 to 4:45 minutes, with visitors engaging deeper with portfolio content

78% reduction in bounce rate on the homepage and key service pages

42% increase in international client inquiries from outside Austria

This project reinforced the importance of digital presence alignment with brand positioning in luxury markets. By creating a website that matched the sophistication of Lofty Room's interior design work, we were able to bridge the disconnect between their exceptional physical spaces and their digital representation, resulting in tangible business growth and enhanced market perception.