Email Marketing for CBD Manufacturer

To help a leading CBD manufacturer blaze through their goals in a super-saturated industry. How? By optimizing their email marketing program and creating a promotional strategy that would increase engagement as well as revenue.

OVERALL

76% YoY increase in revenue since we began working with them.

20% increase in open rates YoY.

37% increase in unique clicks by the end of 2023.

WORKFLOWS

69% increase in Browse Abandonment Flow revenue.

45% increase in click rates for their Welcome Series.

45% increase in Cart Abandonment revenue.

After discovering that CBD firm had a whole bunch of really engaged, really loyal customers in their email list, we created VIP-only campaigns and offers to make them feel super special. And not only were our VIP campaigns some of the highest-performing in terms of $$$, we also increased VIP-qualified subscribers by 143% and achieved a 3,233% increase in VIP workflow revenue. Yup – that’s right. What a buzz.

GROWING WITH THE FLOW

Sometimes weeds need to be weeded out, ya know? That’s why we replaced some of CBD's lower-performing workflows with our own data-driven, spectacularly designed ones. We also added some brand-new flows like the VIP one we mentioned above and a Reorder flow that generated an average open rate of 37% and 3.85% click rate.

Our Klaviyo know-how really allowed us to create an optimal automation setup for CBD, helping Jan and his team cater to every customer at every point in their journey.