Identified Satisfied Customers: The first step was to identify customers who were satisfied with the business's services. We did this by analyzing sales data, customer feedback, and social media mentions to create a list of potential customers to approach for a review.
Created a Review Collection Strategy: We created a review collection strategy that included crafting a personalized email template to send to satisfied customers, asking them to leave a review on the business's GMB profile. The email included clear instructions on how to leave a review, along with a direct link to the GMB profile.
Sent Review Requests: We sent review requests to the identified satisfied customers using the personalized email template. We also followed up with customers who did not respond to the initial request, reminding them to leave a review.
Monitored and Responded to Reviews: We monitored the GMB profile for new reviews and responded promptly to each one, thanking the customer for their feedback and addressing any concerns or issues raised in negative reviews.
Incentivized Reviews: To encourage more customers to leave a review, we offered an incentive such as a discount on their next purchase or entry into a prize draw. This helped to increase the number of positive reviews and improve the business's overall rating on GMB.
Promoted Positive Reviews: We promoted positive reviews on social media and the business's website to increase visibility and encourage more customers to leave a review.
Tracked and Analyzed Results: We tracked the number of reviews collected and the overall rating of the GMB profile. We also analyzed customer feedback to identify areas for improvement and make necessary changes to the business's products or services.
