Kayi
Israel Chinwuba
Project Title:
Kayi - High-Converting FinTech Landing Page (Next.js & SEO)
About this project:
Kayi is a dynamic FinTech startup aiming to provide seamless access to financial services and up-to-date financial information. The core objective for this project was to develop a high-performance, visually captivating landing page that effectively converted website visitors into active customers. This initiative required a strong focus on user experience, modern aesthetics, robust security measures, and critical SEO optimization to maximize organic reach and achieve measurable business growth.
My Responsibilities:
As the lead developer for the Kayi landing page, I took ownership of the entire frontend development process, ensuring the delivery of a highly performant, visually appealing, and SEO-optimized web experience. My key contributions and responsibilities included:
High-Fidelity UI Development:
Transformed complex Figma designs into a pixel-perfect, modern, and intuitive user interface using Next.js and React.js.
Leveraged Shadcn UI and Tailwind CSS to build a consistent, beautiful, and highly customizable component library, ensuring rapid development and maintainable code.
Conversion-Optimized Design Implementation:
Strategically implemented UI elements and user flows designed to guide visitors towards conversion, directly contributing to the 35% boost in customer sign-ups.
Ensured key calls-to-action were prominent and effectively integrated throughout the user journey.
Advanced SEO Implementation:
Implemented robust SEO best practices, including semantic HTML, meta-tag optimization, structured data, and performance enhancements, to significantly improve organic search visibility and drive targeted traffic.
Integrated Google Analytics for comprehensive tracking and data-driven optimization.
Full Responsiveness & Cross-Device Compatibility:
Developed a fully responsive layout with adaptive designs for optimal viewing and interaction across all devices – desktops, tablets, and mobile phones.
Performance & Code Quality:
Focused on delivering an exceptionally fast-loading website, optimizing images and code for superior performance scores.
Maintained a clean, scalable, and well-organized codebase to facilitate future iterations and ensure long-term maintainability.
Accessibility & Bug Fixing:
Ensured the website met accessibility standards for a broader user base.
Conducted thorough testing and meticulously fixed bugs to deliver a polished, production-ready product.
Technologies Used:
Frontend Framework: Next.js
UI Library: Shadcn UI
Styling: Tailwind CSS
Analytics: Google Analytics
Language: TypeScript
Version Control: Git, GitHub
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Posted Aug 15, 2024
Delivering a stunning, SEO-optimized FinTech landing page that drove a 35% boost in customer sign-ups.
