Brand Identity for Matador's AI-Guided Travel Series

Matador was launching a new series with hosts Michael Motamedi and Vanessa Salas as they traveled the world with their toddler daughter — using a whatsapp AI travel chatbot as their primary guide, GuideGeek. The project needed a fresh, original identity that could feel adventurous, modern, and tech-forward, while also staying human and family-friendly.

I developed the complete brand identity and design system for the series from the ground up. The visuals leaned into bold, editorial type paired with warm, global-inspired design elements — balancing the futuristic AI component with the authentic, personal nature of travel. The system flexed seamlessly across motion graphics, digital, and promotional materials, creating a recognizable and engaging visual experience.

The series stood out as one of the first to merge human storytelling with AI-guided travel, gaining attention in both the travel and tech industries. The design brought consistency and polish to the production, elevating the viewer experience while supporting the series’ positioning as innovative, adventurous, and family-centered.

Brand Identity Design, Visual System Development, Motion + Application Assets