Visit Saudi Campaign

Saudi Arabia’s Tourism Board partnered with Matador Network to inspire global travelers to explore the Kingdom. The campaign needed a cohesive motion and graphic system that could translate their existing branding into a dynamic storytelling tool for video.

I designed a graphic framework rooted in the brand’s fonts, colors, and visual language, then adapted it into custom motion treatments. This system allowed for seamless transitions between:

Major locations (cities and regions)

Sub-locations (landmarks, cultural sites, experiences)

People and guides featured in the films

Title graphics introducing the stories

The goal was to create a visual journey that mirrored the viewer’s travel experience while remaining consistent with Saudi’s digital identity.

By integrating the tourism board’s brand elements into motion, the campaign graphics felt both familiar and fresh. The design gave clarity to each video’s structure — guiding audiences through Saudi’s diverse landscapes, culture, and people — while reinforcing trust in the destination’s brand.

The campaign drove international visibility for Saudi Arabia as a travel destination and earned industry recognition, winning a Telly Award. The project proved how thoughtful design can not only elevate a campaign but also bridge brand identity with global storytelling.