Pepper Branding & Visual Identity Project

Overview A bold, bespoke identity for a modern concierge company. Pepper acts as the “missing piece” in people’s lives — reliable, supportive, and empowering.

Challenge Create a visual identity that reflects Pepper’s role as a seamless, indispensable assistant while emphasizing the brand’s female-founded perspective. The design needed to feel confident and bold, yet approachable and feminine.

Custom Typeface: Designed on a grid using circles and straight lines, the typeface mirrors Pepper’s ability to fill gaps and complete what’s missing.

Shapes & Geometry: Consistent use of circles and linear forms reinforces structure and reliability.

Color Palette: Fierce, bold, and energetic, yet with a subtle feminine leaning to reflect the founder’s vision.

Outcome The final identity balances strength and elegance, positioning Pepper as a confident, supportive concierge brand that stands out visually and conceptually.