FleetOS is our own software product, a lite TMS for Canadian trucking companies, live at boreallab.ca/fleetos. I designed the brand, the landing page and the app itself, and since I'm part of the trucking industry myself, I built it around how a small carrier's day actually goes.
The brief was simple. A small carrier doesn't need another wall of data, they need to know what needs a decision right now. Three decisions came out of that.
First, the home screen opens with one plain sentence about the day, then a short list of loads that need action, each with the one or two buttons that settle it. Dispatch, trips, drivers, equipment, invoices and reports sit behind it for when you need them.
Second, a busy dispatcher has to read dense information fast, so status colours mean the same thing on every screen and the numbers sit where your eye expects them.
Third, the landing page shows the real product instead of a mockup, so a carrier sees exactly what they'd be using before they sign up.
This is where I learned to make complicated information easy to read, and I bring that to every client site. Next on my list is an even shorter daily summary for owners who check it from their phone.
0 likes · 0 views · Nov 9, 2026
Our own lite TMS for Canadian carriers: brand, landing page and app, built around one question: what needs a decision now?
