ARCEL: skincare shop in Webflow

Built in Webflow. ARCEL is a fictional peptide skincare startup whose whole pitch is proof: every batch is lab tested.

Skincare buyers have seen every claim before, so the brief was to make the proof the thing people remember. I made three decisions around that.

First, each product card carries its batch number, and tapping it scrolls to the lab section, where the certificate fills in test by test and gets its PASSED stamp. The trust signal is something you do, not a badge you skim past.

Second, ordering stays simple for a small brand. Size choices roll the price and rewrite the WhatsApp order message, so a customer can order in one message without the brand paying for a full store on day one. The same layout moves to Shopify when they're ready.

Third, one warm still life opens the page edge to edge, and every bottle carries the ARCEL mark, so it reads as a real brand and not a template.

The newsletter form works, and the site is responsive from phone to 2560px. For a real launch I would add customer reviews under each product and a short routine finder for first-time buyers.