Content Writing and Strategy for Mid-Market Companies

I've helmed the demand-gen focused content marketing strategies for multiple companies, including running this strategy for 4 brands under one umbrella corporation after a post-acquisition period.

Using my strategy and frameworks for content development, we achieved stellar results that drove not only traffic but revenue, specifically from content marketing initiatives. This includes content-influenced pipeline and content-assisted revenue.

Developed and executed a comprehensive content writing and strategy plan to increase both brand and product awareness across multiple channels.

Leveraged content to revitalize company newsletters, improve design, content formatting, and A/B testing.

Partnered with Product and Demand to deliver content-centric campaigns that fuelled acquisition and retention of audiences, while driving content-influenced pipeline.

Introduced the organization's first ungated content strategy and led design, site hierarchy, and UX, creating some of Lever's top performing content.

Improved DA from 53 to 70, increased avg site visit duration from 2 mins to 7 mins, increase of 2.5x our monthly site traffic, and drove 7k backlinks, while decreasing bounce rate by 25%.

Successfully grew email lists to over 250K subscribers collectively.

Drove 250+ MQLs, 25 SQLs, and 9 closed-won opps valued at over $370k.

Created some of the organization's top performing content, with a focus on increasing traffic and optimizing both organic and SEO