Crafting lifecycle marketing campaigns that drive revenue (and user engagement)

It's not uncommon to find email and lifecycle channels left to the wayside when most companies are focusing on web and paid conversions! But this is a huge opportunity to capture + convert users in your database into paying customers.

Here are some of the results I've driven in companies where email and other lifecycle channels were left unoptimized.

Developed content-driven lead gen programs, leveraging email and outreach to acquire and nurture MQLS to SQLs,

Spearheaded multiple companies' email strategies, focusing on conversational email marketing, personalization, and optimizing our segmentation.

Helmed personalized chatbot, email, and in-app nurture strategies.

Built first-ever Lifecycle Marketing foundations for several companies, creating the core strategy for lifecycle programs that engage + convert free users, while expanding enterprise accounts.

Provided key recommendations for CRM hygiene for better quality segmentation.

Drove $2.1 million USD in influenced pre-pipeline opportunities.

Increased pipeline of qualified leads by 30%.

Increased OR and CTR across lists of 100k+ to 49% OR and 12% CTR.

Successfully drove an avg of 60-65 email-influenced MQLs per month.

Increased avg OR of emails for AI company from 2.5%-7%

Increased avg CTR of emails for AI company from 23% to 49%

Drove avg of 3 mid-market/enterprise demo booking requests per newsletter for AI company.

Created integrated user onboarding programs, focusing on activation of free users and upselling/expansion of current paid customers: