Email Marketing Campaign

During my time at this organization, I helmed the company's first conversion content marketing function, before moving to Demand Generation to revolutionize the company's lifecycle marketing initiatives. A large focus of these activities surrounded email marketing, and optimizing the company's decade-old email strategy.

Reorganized and cleaned company's entire database, focusing on data hygiene

Streamlined campaign and reporting setup in Marketo and Salesforce, working alongside Marketing Operations

Entirely revised existing email channels to focus on high-intent audiences by building segmentation, lists, dedicated nurtures, and outreach sequences for Sales teams.

Focused on creating a full-funnel customer email journey

Drove $924K email-influenced pipeline through content and format experimentation, copy improvements, prospect research, and segmentation optimization.

Developed the company's conversational chatbot, email nurture, and newsletter strategies:

Strategically helped improve avg MQL to SQL conversion from 21%-37% with targeted email campaigns, focusing specifically on MM and ENT segments.

Worked with Demand Gen to position email as 1 of the company's top 3 MQL-producing channels

Email became main channel through which virtual events were promoted.