The client Juli's Way is a raw vegan wellness business in Boca Raton, Florida, that sells teas and hosts in-person food and wellness events.

The challenge The owner was handling event signups, liability waivers, and customer emails by hand, which took time before every event. Taxes were also set up incorrectly: event tickets and tea products need different tax treatment. And the business's emails were at risk of landing in spam.

Event ticketing: Set up WooCommerce event pages so customers can book and pay online.

Digital waivers: Built a secure waiver system that gives each order its own unique link, so every attendee signs before the event and each signature stays tied to the right booking.

Custom emails: Designed branded order confirmation emails, with protection against duplicate sends.

Email automation: Connected Brevo for automated follow-ups and marketing.

Tax setup: Configured WooCommerce so event tickets are charged the correct local rate and teas stay tax-exempt.

Deliverability: Set up SPF, DKIM, and DMARC records so emails reach inboxes instead of spam.

The result Booking, payment, waivers, and confirmations now happen automatically from a single checkout. The owner no longer chases paperwork before events, customers get a smooth, professional experience, and tax is handled correctly on every order. I continue to support the site on a monthly retainer.

Tools: WordPress, WooCommerce, Brevo, PHP, DNS

Industry: Fitness & Wellness, Food & Beverage