Project Title LUMEA Skin – Luxury

Project Title

LUMEA Skin – Luxury Skincare Branding & Marketing Campaign

Project Description

LUMEA Skin is a conceptual luxury skincare brand created to showcase my ability to design cohesive, conversion focused marketing campaigns across multiple digital touch points.

For this project, I developed a premium visual identity and designed campaign assets including social media creatives, performance advertisements, product marketing materials, and UI mockups for a fictional skincare launch.

The goal was to create a modern, editorial inspired luxury skincare experience that combines aesthetics with strategic marketing. Every design was created with brand consistency, user experience, and performance marketing principles in mind.

Deliverables include:

Luxury skincare campaign creatives

Ingredient-focused product marketing designs

Performance marketing advertisements

Mobile and landing page mockups

Social media and ecommerce assets

Tools used: Canva pro, ChatGPT, AI- assisted design workflows