AI Calling Agent Platform Web Design

Role: Lead Web Designer & Digital Product Experience Designer Scope: UX/UI Design · Web Strategy · Brand Identity · Interactive Product Presentation Tools: Figma, Next.js/React, Framer Motion, Lottie, Google Fonts

This project introduces a next-generation AI Calling Agent platform designed to automate business calls with natural, real-time conversations. The mission: create a trust-driven, futuristic digital experience that clearly communicates the product’s capabilities while elevating the brand as a leader in voice-AI innovation.

The website needed to simplify a complex technology and inspire confidence for companies adopting AI into their communication workflows.

Launching an AI product with no existing digital identity required:

Visualizing an invisible technology through clear demos and storytelling

Establishing a strong brand presence from the ground up

Designing subtle motion cues that reinforce the intelligence of the product

Making technical features understandable for both SaaS buyers and non-technical users

Ensuring scalability for future industries, features, and product launches

As lead designer, I shaped the entire product experience and brand expression:

Designed a sleek, minimal interface with precise spacing, bold typography, and tech-forward aesthetics

Created real product simulations to demonstrate live AI call behavior

Added smooth micro-interactions and intelligent transitions using Framer Motion + Lottie

Optimized layouts for responsiveness and friction-free exploration on any device

Built clear conversion flows for scheduling demos, exploring features, and understanding ROI

Developed a modular design system that enables rapid updates as the product evolves

✅ Results

The new site successfully translates complex AI technology into a simple, compelling story empowering user trust and driving early-stage product traction. It gives the brand a polished digital foundation and a strong launch platform for scale, partnerships, and future innovation in voice automation.