Crystal Garden Terrariums — Brand

Crystal Garden Terrariums — Brand & Website Redesign

Before this project, Crystal Garden Terrariums existed only on Instagram. No website, no owned digital presence — just a beautiful product line with nowhere permanent to live online. Link to project: https://crystalgardensterrarium.base44.app/

The ask: give this local plant + décor shop a real home on the web that matched the warmth and craft of their products (terrariums, succulents, hanging plants, statues, pots, and figurines).

My process:

Discovery — studied their existing Instagram aesthetic and product photography to understand their visual voice

Brand refresh — designed a new logo and defined a custom color palette (soft greens, sky blue, warm neutrals) to reflect their organic, handmade feel

Build — designed and built the full site in Base44, structuring it around their product categories, an About section telling their story for the first time, and a Care Guide to build trust with customers

Launch-ready — mobile-responsive, Instagram-integrated, and built to grow with them

The result: a small business that now owns its digital presence — not just borrows space on a platform it doesn't control.

This one's a favorite because it's exactly the kind of impact I want to keep making: helping local businesses look and feel as good online as they do in person. 🌿