This branding project was for a spicy fruit jam meant to pair with savory foods like meats, cheeses, and crackers. The product is 100% handmade by a passionate cook with a fiery personality and a love for colors, which inspired my creative direction.

I designed a logo combining a hand and a flame—capturing both the artisanal, homemade quality and the bold, spicy essence of the jam. The client loved the concept.

The color palette blends soft pastels with vibrant accents to enhance visual impact and brand recognition. A distressed filter was added for a subtle vintage feel, adding warmth and character to the overall look.

The typography was chosen to create a visual contrast between movement and stillness—echoing the vibrant, layered nature of the product. Its dynamic composition reflects the jam’s bold, spicy kick, while grounded elements speak to the artisanal, homemade quality. This balance brings energy to the brand without losing its warmth.

Content and custom Templates design for social media.

If you’d like to explore more of my work, feel free to visit my Behance gallery: https://www.behance.net/gabydavalos