Bruja Blanca is one of my personal brands, is wellness-focused rooted in creativity, spirituality, and collaboration. The name, meaning “White Witch,” reflects my personal journey and practice of holistic magic—centered on energetic, physical, mental, emotional, and spiritual well-being. This project involved developing a cohesive brand identity that embodies these values.

The brand’s visual identity draws inspiration from minimalist aesthetics and mystical symbolism. The logotype features fine-lined, uppercase typography in a bold weight, harmonizing with the isotype to create balance and clarity. An auxiliary character was designed to complement the brand, serving as a versatile visual element for digital content, allowing brand presence without relying solely on the logo. 

The isotype comprises two Ginkgo Biloba leaves arranged in a clockwise curve, evoking a sense of visual movement and representing the natural flow of energies. This design embodies the water element and its association with emotions. The contrasting colors within the isotype are inspired by the Yin and Yang concept, symbolizing balance and harmony.

The Ginkgo Biloba tree, native to East Asia, is revered for its longevity and resilience. Often referred to as a “living fossil,” it has existed for over 200 million years. In various cultures, the Ginkgo symbolizes endurance, duality, hope, and peace. Notably, some Ginkgo trees survived the atomic bombings in Hiroshima, further cementing their status as symbols of resilience . 

Typography: Minimalist, fine-lined, uppercase letters in a bold weight to ensure readability and balance.

Color Palette: Solid color chosen for flexibility, allowing for easy adaptation through color changes, gradients or even pattern additions.

Auxiliary Character: A complementary visual tool to enhance brand storytelling and engagement across various platforms.

This project was made as a space for collaboration with other graphic artists, aiming to create and promote products that convey well-being and positive energy. Bruja Blanca serves as a platform to share these creations with a broader audience, fostering a community centered on holistic wellness and creative expression.

To view additional work and projects, please visit my Behance gallery: https://www.behance.net/gabydavalos