Brand Background: Hayati Asia Co., Ltd. is a multinational lifestyle brand headquartered in Bangkok, expanding rapidly across Malaysia, Singapore, and Dubai. The company operates in hospitality, wellness, luxury concierge, and private security, catering to a high-net-worth clientele that values privacy, quality, and exclusivity.

Despite a strong offline presence, Hayati Asia’s digital footprint lacked consistency — fragmented design, unclear brand hierarchy, and underutilized marketing funnels. Their leadership team approached SanganakHQ to architect a complete digital transformation that could support multi-country growth.

Challenge: Hayati Asia’s leadership had a clear mandate: “We don’t need a website. We need a platform that reflects who we are — global, luxury, and reliable.”

Visual inconsistency — the brand lacked cohesive identity across divisions (Concierge, Bodyguards, Medical, Luxury Travel).

Poor discoverability — minimal SEO and no structured data for search or content ranking.

Lack of scalability — their old site couldn’t handle expansion into new regions or service verticals.

No performance tracking — no analytics, lead segmentation, or campaign integration.

Our Approach — The SanganakHQ Growth Framework: We deployed our end-to-end growth architecture, combining luxury branding, modern web engineering, and ongoing marketing automation.

Phase 1: Brand Realignment & Experience Strategy We redefined Hayati Asia’s digital presence as a luxury hospitality tech brand rather than a generic service provider.

Established a brand tone system — “Exclusive. Confident. Discreet.”

Designed a modular brand architecture for sub-brands (Hayati Concierge, Hayati Bodyguards, Hayati Medical).

Defined visual hierarchy and typography for a cinematic dark theme (black × gold × silver palette).

Phase 2: Website Revamp — Digital Presence Reimagined We built a new high-performance website from the ground up using WordPress and advanced caching layers.

Cinematic hero section with a full-width video loop showcasing Hayati’s luxury experiences.

Modular navigation adaptive to future divisions and locations.

Localized SEO setup with multi-language and multi-region keyword mapping.

Dynamic content management with a scalable CMS for easy updates.

Mobile-first design optimized for VIP users often browsing on mobile devices.

Result: A fast, cinematic, scalable digital hub reflecting the brand’s elegance and ambition.

Phase 3: Growth Package Activation Once the new brand foundation was online, we initiated the SanganakHQ Growth Package — a structured system that combines SEO, performance marketing, analytics, and retention systems.

SEO optimization with targeted keyword clusters for “luxury concierge Thailand,” “private bodyguards Asia,” and “elite hospitality services.”

Social media ecosystem with coordinated posting calendar for Facebook, Instagram, and LinkedIn.

Ad funnel design: awareness (lifestyle video), engagement (offers, packages), conversion (WhatsApp and inquiry).

CRM integration with lead tagging and follow-up automation.

Analytics suite combining Google Analytics 4, Meta Pixel, and heatmaps for behavior tracking.

Outcome: A fully measurable digital pipeline from impression to conversion, scalable across Hayati’s future regions.

Next Phase — Scaling Across Divisions We’re currently preparing integrated digital ecosystems for Hayati’s upcoming ventures:

Hayati Bodyguards (Thailand and Malaysia)

Hayati Medical (Healthcare Concierge)

Hayati Villas & Travel Experiences

All to be unified under a single Hayati Digital Command Hub — a central management suite for web, social, and performance analytics.

Aryabhatta’s Note: “Luxury brands can’t rely on templates. They need engineered experiences. Our Growth Package doesn’t just build websites; it builds revenue machines that scale globally.” — Aryabhatta, Founder, SanganakHQ

Technologies Used: WordPress (Custom Stack) | Cloudflare CDN | GA4 + Meta Pixel | Yoast SEO | MailerLite Automation | Video Background API | Hostinger Premium

CTA (to add at the end of your case study):

Ready to Build Your Digital Growth Engine? If you’re a luxury, lifestyle, or enterprise brand looking to elevate your online presence and scale across regions, book a free strategy session with our founder, Aryabhatta.

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