The Treetop Therapy Webflow Website & Analytics Project

The Treetop – Webflow Website Development & Advanced Analytics Setup

The Treetop Therapy Healthcare / Applied Behavior Analysis (ABA Therapy)

The Treetop is an ABA therapy provider focused on delivering person-centered care for children and families across multiple US states. The goal was to build and maintain a modern, trustworthy Webflow website that clearly communicates their services while supporting strong marketing, tracking, and conversion measurement across paid and organic channels.

In addition to Webflow development, the project required a robust analytics and tracking foundation to support growth, advertising, and operational insights.

The engagement covered Webflow implementation along with comprehensive analytics, tracking, and performance tooling.

The scope included:

• Webflow website development and structure • Responsive design across all devices • CMS-ready pages for blogs, locations, and services • Advanced analytics and tracking setup • Conversion tracking for paid advertising platforms • Performance, security, and CDN configuration

All copy and brand direction were provided by the client.

• Home • About • Services • Find a Location • Careers • Blog • Contact

The site was structured to be simple for families while supporting marketing and recruitment goals.

To ensure full visibility into user behavior and campaign performance, the following tools were implemented and configured:

• Google Analytics (GA4) • Google Tag Manager • Google Ads conversion tracking • Facebook Pixel • Reddit Ads tracking • DoubleClick Floodlight • CallTrackingMetrics for call attribution • Hotjar for user behavior and heatmaps

This setup enables accurate lead attribution across forms, calls, and ads.

• Webflow hosting • Cloudflare CDN • Amazon Web Services (via platform dependencies) • HTTP/3 enabled • HSTS security headers • Open Graph configuration for social sharing • Google Fonts API • Google Maps integration

The site was optimized for speed, reliability, and secure delivery.

The primary challenge was coordinating multiple analytics and advertising tools without impacting site performance or user experience. The website also needed to remain clear and approachable for parents while supporting sophisticated backend tracking for marketing teams.

We implemented a clean Webflow build with a scalable CMS structure and layered analytics using Google Tag Manager. This allowed flexible tracking updates without redeploying the site.

Advertising pixels, call tracking, and behavioral analytics were carefully configured to ensure accurate data flow across all platforms while maintaining fast load times and strong security standards.

• Fully responsive Webflow website delivered • Clean, scalable CMS structure • End-to-end analytics and conversion tracking • Accurate attribution across ads, forms, and calls • Improved visibility into user behavior and performance • Strong foundation for paid marketing and growth

The final website supports both family engagement and data-driven decision making.

• Webflow • Webflow CMS • Google Analytics (GA4) • Google Tag Manager • Google Ads • Facebook Pixel • Reddit Ads • DoubleClick Floodlight • CallTrackingMetrics • Hotjar • Cloudflare