Develop Consulting approached me to design a unified visual identity and landing pages for their new healthcare-focused training tools. The platform needed to house multiple products—each with its own focus—while maintaining a cohesive, flexible brand.

Nurses, practice managers, and admin teams in UK general practice.

Create a friendly, vibrant, and approachable brand that encourages NHS staff to engage with data-driven tools without feeling overwhelmed.

Traditional healthcare platforms often feel cold, clinical, and confusing. Staff engagement drops when the product doesn’t feel helpful or welcoming.

We needed to design a brand that:

✅ Appeals to frontline healthcare workers

✅ Feels intuitive and human

✅ Can grow to support multiple product lines