Forno Felice — Pizza Brand & Packaging

A pizza brand concept that leans into personality. Forno Felice is Italian for "happy oven," and the entire identity is built to match that warmth and energy.

The visual direction combines bold hand-drawn type with playful illustrations. Every element is designed to feel handmade and inviting, like the brand was born in a real kitchen.

Custom illustrations of ingredients and pizza-making scenes add character to the packaging. They work as both decorative elements and storytelling devices.

The packaging system covers pizza boxes, takeaway bags, and branded merchandise. Each format carries the same lively energy while adapting to its specific use case.