Brand Design for Zac's Sweet Shop

Catherine Wu

Brand Designer
Graphic Designer
Visual Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
The rebranding aimed to capture Zac's infectious enthusiasm and passion for chocolate, resulting in a brand that truly reflected his personality. As the principal designer, I collaborated closely with Zac, exploring numerous design and branding concepts to find the perfect appeal for his target audience.
Our primary goal was to craft a distinctive, enjoyable, and exciting user experience for customers when they explored his shop.Conducting extensive user research and competitor analysis, we recognized the importance of creating a brand identity that not only resonated with Zac personally but also set his chocolate confectionery apart from others in the market. After numerous rounds of refinement, we settled on a vibrant, daring, and visually engaging design direction.
I designed colorful and energetic brand graphics and social media posts for Zac's Sweet Shop — a Los Angeles-based nostalgic goodies shop selling bite sized chocolate confections. I was in charge of newsletters, product/visual development and branding. Check out my work below:
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