Brand Design for Zac's Sweet Shop

The rebranding aimed to capture Zac's infectious enthusiasm and passion for chocolate, resulting in a brand that truly reflected his personality. As the principal designer, I collaborated closely with Zac, exploring numerous design and branding concepts to find the perfect appeal for his target audience.

Our primary goal was to craft a distinctive, enjoyable, and exciting user experience for customers when they explored his shop.Conducting extensive user research and competitor analysis, we recognized the importance of creating a brand identity that not only resonated with Zac personally but also set his chocolate confectionery apart from others in the market. After numerous rounds of refinement, we settled on a vibrant, daring, and visually engaging design direction.

I designed colorful and energetic brand graphics and social media posts for Zac's Sweet Shop — a Los Angeles-based nostalgic goodies shop selling bite sized chocolate confections. I was in charge of newsletters, product/visual development and branding. Check out my work below: