Product Design for Task Cat

Establishing healthy habits and behaviors from a young age is crucial, but the current hurdles to habit tracking and maintenance can be discouraging. Forming healthy habits can be challenging and inaccessible due to a lack of engaging and tailored tools that cater to their unique needs, resulting in limited motivation, unclear guidance, and difficulties in sustaining consistent behavior change.

Task Cat aims to create a mobile app that uses gamified elements to offer a fun and casual way of building healthy habits for young adults and teens. My goal for Task Cat is to provide a supportive environment to encourage young adults and teenagers to establish healthy behaviors from an early age, which will carry over into adulthood.

I started with secondary research, which educated me about the youth mental health crisis and the importance of developing positive habits during early life.

Subsequently, I conducted user interviews with young adults and teenagers interested in or already using habit tracking apps. What became evident from this study is that young users are enthusiastic about cultivating healthy habits if the process is engaging and relaxed. However, existing habit tracking apps lack the adaptability and playfulness required to address their preferences. To gain a deeper understanding of user issues and requirements, I crafted user personas that aided in shaping my design objectives.

Navigating habit tracking can often lead to unnecessary stress. Task Cat is committed to revolutionizing this experience by infusing a playful and approachable essence into every interaction. Our brand identity mirrors this mission through a vibrant and dynamic color palette that exudes energy and positivity. The use of a whimsical logo and type face plus playful graphic elements inject a sense of fun and excitement into your habit-building journey.