ParkBee turns idle car parks into spaces drivers book through the apps they use. We took its B2B site from moodboard to design and a Webflow build in English and Dutch.

ParkBee is an Amsterdam company that connects car parks at hotels, offices and homes to millions of drivers through the parking apps they already use. It needed a B2B website that sells the network to the people who own the spaces and the platforms that fill them.

We ran the project from moodboards and wireframes to the final design, the motion and the Webflow build, page by page with ParkBee’s team in Figma.

The homepage went through two rounds of wireframes in grey, about structure and copy only. Once ParkBee signed off the order of the story, we wireframed the subpages and the booking page the same way.

Getting the sections and the copy right in grey meant the design rounds could focus on how it looks, not on what it says.

The first visual direction was warm and calm: cream backgrounds, an orange accent and a hero that starts in the sky and drops down a green building to the entrance of its car park as you scroll.

We mapped the scroll as a storyboard, frame by frame, so the motion was agreed before anyone built it.

After the first round we moved the design onto ParkBee’s own design system: its fonts, colour tokens and buttons. Any part that stepped outside the system was pointed out for ParkBee to decide on.

We tested colour variations across the full homepage, from the warm orange to yellow and blue, and the blue direction went forward.

The final homepage tells the story in the order the wireframes set: the gap in parking, ParkBee as the layer that connects it, the network today, and what it does for each side.

01A layer, not a list

A stacked diagram shows ParkBee from foundation to platform, network and use cases, so the business model reads at a glance.

Each property type got its own page from one template: hotels, offices, residential, parking operators and mixed-use sites. Partners, use cases and pricing followed the same system.

The shared sections let ParkBee change the copy and photos per audience while every page keeps the same structure, from the three-step explainer to the pricing table.

We built the site in a separate Webflow project while the last pages were still in review, then ParkBee published it in June 2026 at business.parkbee.com, in English and Dutch.

Pages for properties, partners and use cases come from shared components, and the blog and partner pages run on the CMS, so ParkBee’s team can publish without us.