UX Audit on Moët Hennessy - LVMH Group eD2C platform
fabiano pessoa
1 collaborator
A strategic UX audit was conducted to address performance challenges across Clos19's e-commerce platform, using the UK mobile/desktop website as a benchmark for implementation. The initiative was driven by the need to improve overall site performance and conversion rates.
Methodology:
Cognitive Walkthrough Analysis
Heuristic Evaluation using Nielsen/Molich's and Schneiderman's principles
Structured Journey Mapping
Prioritization Framework
A/B Testing Validation
Audit Board
Key Focus Areas:
Checkout Process (Highest Priority)
Cart Visualization
Product Search
Product Detail Page
Cookie Banner
Account Management
Results and Impact:
Identified over 200 improvement opportunities
A/B tests demonstrated potential improvements ranging from 30% to 200%
Prioritized recommendations based on user value and implementation feasibility
Created a roadmap for the global rollout of optimizations
Deliverables:
Comprehensive UX analysis report
Prioritized improvement recommendations
User value scoring matrix
Implementation roadmap
Detailed solution proposals with expected benefits
A/B testing strategy and results
Recommendation Status Monitoring Tool
Strategic Value:
The audit provided actionable insights to enhance the global e-commerce experience, with potential for significant improvement in conversion rates and user satisfaction across all markets and to take decisions on next steps of the e-commerce evolution. The methodology established can be replicated across different regions while maintaining consistent user experience standards.
Project Approach:
Initial audit and analysis
Stakeholder validation
Prioritization of improvements
A/B testing of key changes with biggest potential and high risk/effort
Global implementation planning
The project demonstrated the significant impact of systematic UX optimization on e-commerce performance, providing both immediate wins and a long-term roadmap for continuous improvement.
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Posted Oct 26, 2024
UX Audit on Clos19's e-commerce platform revealed 200+ improvements. A/B tests showed 30-200% uplift conversion rate potential across journeys.
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Timeline
Jan 27, 2023 - Apr 14, 2023
Clients
Moët Hennessy
LVMH
Collaborators
