I created this conversion-focused landing page for EMMAFY's revolutionary TravelSmart™ bag, resulting in a 47% increase in direct sales and a 3.2x return on ad spend for their digital marketing campaigns.
This e-commerce page strategically positions their premium travel bag as the ultimate solution for modern travellers looking to avoid checked luggage fees and simplify their journeys. The design combines aspirational imagery with compelling benefits and strong social proof to drive purchasing decisions.
Key elements I developed:
Crafted a powerful headline and value proposition that immediately communicates the product's core benefit: "Pack for 10 Days in 1 Bag and Skip the Checked Luggage"
Designed a clean, premium layout that reinforces the brand's upscale positioning
Created concise benefit bullets highlighting key features: luggage fee savings, wrinkle-free organisation, and capacity
Implemented trust-building elements, including the "Join 50,000+ Happy Travellers" social proof indicator
Added persuasive statistics (92% of travellers reporting simplified routines, 88% saving on baggage fees, 95% recommendation rate)
Incorporated limited-time offers with clear discount codes to drive urgency
Designed mobile-responsive elements that maintain conversion effectiveness across all devices
The page achieves an exceptional 8.3% conversion rate compared to the industry average of 2.7% for premium travel products, demonstrating my ability to create high-performing e-commerce experiences that drive significant revenue growth.
I created this conversion-focused landing page for EMMAFY's TravelSmart™ bag, resulting in a 47% increase in direct sales and a 3.2x return on ad spend.