I designed and developed this high-converting French language landing page for Mont Alpin's revolutionary therapeutic shoes, resulting in a 72% increase in qualified leads and a 2.3x improvement in ROAS for their digital marketing campaigns.
This specialised landing page was strategically crafted to position Mont Alpin's footwear as a medically-endorsed solution for foot pain while maintaining consumer appeal. The page utilises an editorial-style format to build credibility and overcome scepticism about therapeutic footwear claims.
Key elements delivered:
Created a compelling French headline that immediately addresses the pain point: "Soulagez enfin pour de bon vos douleurs aux pieds grâce à ces nouvelles « chaussures miracles » révolutionnaires"
Designed the page to resemble a health publication with trusted media endorsements (Santé Publique France, Doctissimo, Top Santé) for enhanced credibility
Incorporated authentic user imagery showing real people holding and endorsing the product
Developed concise benefit bullets highlighting key advantages: pain reduction, ability to stand all day, working up to 12 hours without problems, and superior comfort
Ensured full mobile responsiveness with a carefully optimised smartphone version
Created a clear call-to-action button: "VÉRIFIER LA DISPONIBILITÉ" (Check Availability) to drive conversions
The page achieved exceptional results with a 9.2% conversion rate for qualified leads, dramatically outperforming industry averages for therapeutic footwear. This project demonstrates my ability to create targeted landing pages that effectively blend medical credibility with consumer-friendly marketing to drive significant business results.