Nourishica — Rethinking Supplement Style

Nourishica — Clean, Playful, Trust-First Branding Nourishica is a mushroom supplements brand with a simple challenge: build trust without falling into the sterile, generic look that dominates the industry. This was also my first project where I used AI extensively at every stage. At one point, I even prompted the model to “become Mark Twain” and pulled witty, Twain-style aphorisms from our conversations for the website and Instagram. I created a full identity system — logo, brand book, packaging for capsules and pouches, social media covers, and an e-commerce presence. The visual direction plays with familiar supplement cues but gives them more personality and warmth, making the brand feel credible and approachable. For younger audiences, the tone shifts: bolder colors, expressive layouts, and playful outdoor visuals that keep the brand energetic without losing its core sense of reliability. A balance of trust and attitude — that’s the heart of Nourishica.

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