EMAs 2021 Hungary

EMAs 2021 have been a highlight for everyone at MTV Europe, since it have been the first live production back since Covid started. Therefor it had to be covered more than ever! Also as a German Team, we wanted to make a statement for LGBTQ+ rights, since Hungarian Laws have been discriminating the country.

German and Swiss Nominees

Red Carpet

Live Event

Influencer on the Ground

At MTV Germany the Talent & Music Team is responsible for the Nominees for Best German and Best Swiss Act. Therefor all the Teams come together and brainstorm the best 5 acts per country. From our side, we also have an eye on Social Media impact and reach. When we had all of them together - I created the voting strategy.

Form start of the Voting Period until show day, we have to cover all the nominees (focus on Germany) and push the drive to the voting website. We choose a well known German photographer Philipp Gladesome too meet all the German nominees and introduce them in a short reel and a portrait to our audience. We also added story content to push the drive further

We had to fight very hard for our spot on the red carpet, but thankfully we could secure one for Social Media coverage and had our photographer on the red carpet, capturing intimate moments of all the guests attending.

On the side we captured short interview moments with all the German speaking guests (Nominees, Kim Petras, Riccardo Simonetti etc.) and the internationally famous guests (Maneskin, Saweetie etc.) that would be immediately cut and posted to either our TikTok or IG Stories

Also it was really important to bring invite Influencer from Germany to the event and make sure they have the best time of their life! In my escorted team we had 3 talents. Alex Mariah Peter, 2020 winner of GNTM and trans right spokes person - she was invited to all the Influencer events, the meeting with LGBTQ+ activists, walking the red carpet and of course attending the main show. She was also in charge of taking over our Instagram during and after the show to cover it live in our Instagram Story.

We also took two cast members from Reality Shore too the event and made sure they attended the World Stage, a Reality Star dinner and the show. They also covered the event in their own Instagram (stories, postings and live).

My team and me made sure, they got everywhere on time, been Covid tested every day and had their tickets and everything ready to go

While everyone got too enjoy the show, we got ready to edit and post more content from the night. We connected with the international team, so we got all the cleared footage asap and could also fill our Twitter and Facebook Account with content.

It was most important for our audience to share the winner of Best German and Swiss act, since we had advertised this award the most. Therefor we had produced a "thank you" speech for each winner and posted it to all platforms directly after announcement.

The stressful weekend was followed up by a short after show movie and with that the last posting for the EMAs 2021