The Vision
Young people became the center of criticism in Germany during the beginning of the Covid19 pandemic. MTV Germany wanted to show its audience, that (just like everyone else) young people and especially creatives where struggling and facing a time of change.
Starting Out
First things first, I was tasked with finding the right production company and cast for the yet nameless series
Once we came together with Modes Department and our Creative Concepter, we finalized the concept dor the series, creative direction and amount of episodes.
The Cast
We needed a cast of 4 young Berlin creatives - together with Modest Department, we decided on the following 4
Olive Duran (Berlin based stylist)
Flavia Laus (DJane)
MCRT (Producer, DJ, Rapper etc.)
Lugosis & Strato (Italian Tattoo Artists and Sprayer)
Roll Out
When the episodes have gone through my final inspection, it was time to create the Roll Out Plan. Additionally to the episodes, we had posters and slides with quotes (choosen by me) prepared, to teaser the new mini series. The only thing left to do was post on IG, TikTok and FB and prepare the wordings and used Hashtags.
Covid made me feel very fragile - MCRT
2021
