MTV Germany needed a new way to use their archive content, but also gives it a modern social touch. What better way, then starting a reaction format?

This way, we where able to include german and international talents in the mix, to optimize the numbers and push various ID on all Social Plattforms (IG, FB, YouTube and TikTok)

As Client Producer & Social Media Manager for MTV Germany, I was in charge of the following things

Concept Creation

Project Management

Talent Aqcuise

Representation Client on Set

Final Inspection

Conception Posting Plan & Roll Out (Wording Posts, Cover Creation etc.

Timeline: January 2021 - January 2022

Since Budget was tight (as always) we needed to find a way to include Talents with a big reach for a small budget. Our solution was to approach music labels and managements and ask for artists who are in a promotion phase. Then we made a deal to promote their new projects and had to pay them way less or nothing at all • Katja Krasavice • Jimi Blue Ochsenknecht • Party Bruder Crew • Kevin & Kathi(AYTO S1) • Sarah Engels • Twenty4Tim • Naomi Jon • Walentina Doronina • The Challenge Cast S37