MTV Reacts
Debora Voigt
The IDEA ✨
MTV Germany needed a new way to use their archive content, but also gives it a modern social touch. What better way, then starting a reaction format?
This way, we where able to include german and international talents in the mix, to optimize the numbers and push various ID on all Social Plattforms (IG, FB, YouTube and TikTok)
My Role
As Client Producer & Social Media Manager for MTV Germany, I was in charge of the following things
Concept Creation
Project Management
Talent Aqcuise
Representation Client on Set
Final Inspection
Conception Posting Plan & Roll Out (Wording Posts, Cover Creation etc.
The Talents 💯
Timeline: January 2021 - January 2022
Since Budget was tight (as always) we needed to find a way to include Talents with a big reach for a small budget. Our solution was to approach music labels and managements and ask for artists who are in a promotion phase. Then we made a deal to promote their new projects and had to pay them way less or nothing at all
• Katja Krasavice
• Jimi Blue Ochsenknecht
• Party Bruder Crew
• Kevin & Kathi(AYTO S1)
• Sarah Engels
• Twenty4Tim
• Naomi Jon
• Walentina Doronina
• The Challenge Cast S37
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Posted May 30, 2022
MTV has years of content in their archives, what better way to reuse them than have famous german talents react to them.
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