Global Pet Expo 2019 was a large-scale industry event held in Orlando, Florida, requiring a fully integrated visual campaign spanning branding, environmental design, event navigation and marketing collateral across the convention experience.

I led the creative direction, campaign development and production coordination for the project, overseeing rollout of the visual identity across both digital and physical applications. The work included event branding, large-format environmental graphics, wayfinding systems, convention floor applications, marketing materials and illustrative assets designed to create a cohesive visitor experience throughout the venue.

Unlike much of my commercially focused identity work, the project intentionally leaned into a more playful and illustrative visual style while maintaining consistency and usability across a highly complex event environment. Navigation and accessibility remained a major consideration throughout, ensuring the system functioned effectively across large-scale attendee movement and exhibition spaces.

The project received a Gold Davey Award for Integrated Campaign & Branding, recognising the scale and consistency of execution across the wider event ecosystem.

Experiential Branding / Environmental Design/ Campaign Systems/ Production Coordination/ Event Navigation

Delivered a fully integrated branding system across the event environment

Developed large-scale wayfinding and navigation systems supporting attendee experience

Led creative direction and rollout across multiple physical and digital applications

Coordinated production across environmental, print, and marketing deliverables

Awarded Gold at the Davey Awards for Integrated Campaign & Branding

Created an illustrative visual direction designed to stand apart from traditional trade event branding