This project was designed to empower the marketing team of a retail store with actionable insights into customer behavior. By cleaning and transforming a complex dataset using Python and Pandas, I created a streamlined CSV source that feeds into a Power BI dashboard. This tool allows stakeholders to analyze spending habits, demographic trends, and channel performance to make more informed marketing decisions.
0 likes · 1 view · Feb 1, 2026
This project was designed to empower the marketing team of a retail store with actionable insights into customer behavior. By cleaning and transforming a com...
