Behind every great dashboard is
Usamah W Maphumulo
Behind every great dashboard is a clean query. I’m currently using SQL to transform raw event logs into actionable intelligence for an e-commerce build.
Key Metrics Extracted:
Traffic Quality: Identifying high-intent sources via avg_session_duration.
Campaign ROI: Using expected_uplift to pinpoint winning customer segments.
Behavioral Trends: Mapping friction points in the checkout funnel.
Moving from "gut feelings" to real-time data in Power BI, Tableau, and Looker Studio.
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Posted Feb 17, 2026
Behind every great dashboard is a clean query. I’m currently using SQL to transform raw event logs into actionable intelligence for an e-commerce build. Key ...
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