Should you always double down
Usamah W Maphumulo
Should you always double down on your #1 market? 🌍
While building this Executive Revenue dashboard, the data told a different story. Instead of pouring more into the US market, we identified a massive opportunity to make countries 2-4 (India, UK, and Brazil) more competitive.
The Tech Stack:
ETL: Pandas (Python)
Database: MySQL
Viz: Power BI
Moving from 5 scattered CSVs to a centralized SQL-backed dashboard allowed us to see a $9.32M revenue stream clearly for the first time.
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Posted Feb 22, 2026
Should you always double down on your #1 market? 🌍 While building this Executive Revenue dashboard, the data told a different story. Instead of pouring mor...
