Should you always double down

Should you always double down on your #1 market? 🌍 While building this Executive Revenue dashboard, the data told a different story. Instead of pouring more into the US market, we identified a massive opportunity to make countries 2-4 (India, UK, and Brazil) more competitive. The Tech Stack: ETL: Pandas (Python) Database: MySQL Viz: Power BI Moving from 5 scattered CSVs to a centralized SQL-backed dashboard allowed us to see a $9.32M revenue stream clearly for the first time.