Branding & Strategy | See You - Latte | Passion Project
Jen Lai
See You Latte is a playful, mood-forward coffee brand designed to bring warmth, wit, and aesthetics to the everyday coffee ritual. Built for the modern sipper, it combines cozy visuals with bold brand personality — inviting people to slow down, sip up, and romanticize their day.
My Role
Brand Naming & Voice Development
Logo & Visual Identity Design
Color & Typography System
Tote Bag Design
Instagram Strategy & Content Planning
Copywriting (taglines, captions, catchphrases)
Brand Identity
Tone: Warm, witty, inviting, and unapologetically caffeinated.
Visuals: A soft, neutral palette with pops of golden warmth (#FBF7BA) and grounding espresso tones (#272620), paired with rounded type and swirl motifs inspired by latte art.
Social Media Strategy
A balance of visual storytelling and playful relatability:
POV Reels (e.g., “You say, “just one coffee” and leave with three pastries, a tote bag, and a playlist rec”)
Coffee Horoscope Fridays
Behind-the-Beans content to highlight process & people
Pastry moments that pair coffee with indulgence
Bold, minimal captions paired with aesthetic-style visuals
Outcome
A brand that feels like a lifestyle — not just a drink. See You Latte is a love letter to cozy moments, community, and curated caffeine. The identity stands strong across touchpoints: from quirky design to in-store vibes to social storytelling.
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Posted May 8, 2025
A brand that feels like a lifestyle — not just a drink. See You Latte is a love letter to cozy moments, community, and curated caffeine.
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