Marketing Project Manager

As the Marketing Manager at SM Target Agency, I led the TikTok advertising campaign for LOVENN, a Singaporean dating app. Our goal was to drive high-quality app installs and registrations at a low cost. Through targeted testing, optimized ad creative, and strategic budget scaling, we achieved exceptional results, surpassing CPI and CPR goals while increasing revenue.

Targeted User Acquisition: Identified and targeted valuable audiences on TikTok, achieving a highly engaged user base aligned with LOVENN’s community-focused goals.

Optimized Cost Per Install (CPI): Conducted bid tests and strategic scaling, leading to a 37% reduction in CPI, making TikTok a cost-efficient channel for LOVENN.

Creative Best Practices Implementation: Ensured ad effectiveness by optimizing for sound-on, using portrait orientation, and adjusting creative elements, resulting in higher engagement and conversion rates.

Efficient Learning Phase Management: Managed TikTok’s learning phases strategically, allowing ad groups to gather conversions before scaling or making adjustments, enhancing overall campaign performance.

Sophisticated Audience Targeting: Implemented detailed targeting methods to drive installs and registrations effectively, maximizing ad relevance and minimizing wasted spend.

Collaboration with LOVENN Team: Worked closely with the LOVENN team to refine strategies and monitor campaign progress, ensuring that all KPIs were met.