Marketing Project Manager

As the Marketing Manager at SM Target Agency, I led a successful advertising campaign for Korea White Beauty, a natural Korean skincare e-commerce business. Our primary focus was on restructuring their Facebook and Instagram ad strategy to increase customer acquisition. Through a detailed ad account audit and implementation of strategic audience targeting and retargeting, we generated a significant return on ad spend and successfully grew Korea White Beauty’s customer base.

Key Project Highlights:

Targeted Audience Segmentation: Implemented interest-based and lookalike audiences based on target demographics and customer purchase behaviors, optimizing ad relevance and reach.

Enhanced Pixel Tracking and Conversion Optimization: Corrected Facebook Pixel tracking issues to accurately capture user actions, allowing us to optimize ads effectively for conversions.

Dynamic Retargeting Strategy: Launched retargeting campaigns, offering promotions like free delivery to users who had shown previous interest, leading to a 246% increase in sessions.

Cost-Effective Engagement: Avoided high CPCs by targeting relevant but less competitive interests, such as beauty tips and makeup tutorials, effectively expanding audience reach without inflating costs.

Improved Ad Creative and Messaging: Refined ad copy and creative to resonate with the customer base, making the brand message clear and appealing.

Significant Increase in Return on Ad Spend (ROAS): Achieved a 7.5x ROAS over three months, surpassing industry standards and driving substantial revenue growth for Korea White Beauty.

Collaborative Campaign Strategy: Worked closely with Korea White Beauty’s team to refine and evolve ad strategies, maintaining an adaptable approach to maximize results.