Coco & Breezy: Shopify Conversion + BFCM Store Experience
TUNDE OGUNNOIKI
GOAL
Improve the Shopify storefront, product discovery, and campaign shopping experience for Coco & Breezy.
CONTEXT
The project focused on the product catalog, merchandising, customer flow, and the storefront experience supporting Black Friday and Cyber Monday activity.
MY ROLE
Ecommerce and conversion consultant across Shopify structure, product presentation, merchandising, customer journey, and campaign execution.
WHAT I DELIVERED
• Improved Shopify catalog structure and merchandising
• Updated product pages and customer flow
• Refined the conversion path across the storefront
• Supported Black Friday and Cyber Monday campaign strategy
• Aligned the site, offer, and shopping journey
• Applied conversion-focused updates to the store experience
RESULT
A more focused Shopify experience connecting product presentation, merchandising, campaign offers, and the path to purchase.
RELATED SERVICE
Shopify Landing Page for a Product Drop
https://contra.com/s/UPWv2QXq-shopify-landing-page-for-a-product-drop
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Posted Aug 5, 2026
Improved Shopify catalog structure, merchandising, customer flow, and the Black Friday and Cyber Monday shopping experience.
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