FRESHIAM: Building a Streetwear Brand and Shopify Drop System

GOAL

Build and operate a streetwear brand with a Shopify storefront that could support product launches, merchandising, and ongoing ecommerce work.

CONTEXT

FRESHIAM is a fashion brand specializing in denim, apparel, and accessories. The work combined brand direction with the day-to-day needs of an ecommerce business.

MY ROLE

Creative direction, Shopify ecommerce management, merchandising, product launches, digital marketing, product development, and brand activations.

WHAT I DELIVERED

• Developed and managed the Shopify ecommerce store • Oversaw merchandising and product launches • Directed product development and brand narratives • Managed digital marketing campaigns • Produced fashion shows, pop-ups, and brand activations in New York, Los Angeles, Miami, and Shanghai

RESULT

A working brand and ecommerce system connecting products, launches, storefront merchandising, campaigns, and live activations.

RELATED SERVICE

Finish and Launch Your Shopify Store https://contra.com/s/WQq7o2UQ-finish-and-launch-your-shopify-store