Gianni Lee: Shopify Rebuild for an Artist Brand

GOAL

Rebuild Gianni Lee's Shopify storefront and create a clearer ecommerce experience for an artist-led brand.

CONTEXT

The project combined storefront structure, product presentation, launch planning, marketing, and ecommerce operations.

MY ROLE

Ecommerce and growth consultant across Shopify design, site architecture, merchandising, product launches, email, digital campaigns, and store operations.

WHAT I DELIVERED

• Rebuilt the Shopify storefront • Restructured the site's architecture and customer journey • Improved product presentation and merchandising • Led product launch strategy • Executed email and digital marketing campaigns • Streamlined ecommerce workflows and operations

RESULT

A clearer Shopify storefront and a more organized system for products, launches, campaigns, and ongoing ecommerce work.

RELATED SERVICE

Finish and Launch Your Shopify Store https://contra.com/s/WQq7o2UQ-finish-and-launch-your-shopify-store