Social Media Campaign

The graphics created for their Burnaby Beacon paper highlighted their team, and involved the process of removing backgrounds to create graphics that highlighted brand-marks. One graphic-based design focused on individuals having a unique and influential place within their communities. Another concept focus on Burnaby being a “city on the hill” and focused on the beacon part of the name as a way of communication and recognition in the community.

The graphics for Fraser Valley Current stayed in theme with the brand, something that is refreshed, grounded, and informed. The designs both highlight team members, and the graphic-based designer play on the world “current” and capture the nature of the Fraser Valley. The process also involved creating patterns using elements from the brand.

Vancouver Tech Journal’s graphic are refined, clear, and established. Reflecting the earlier work, the graphics include photos to highlight the team, and a brand that is minimalist. The graphic-based designers were at the direction of Overstory Media’s Creative Director and their vision to keep technology at the center of the design.