Verdant: Visual Identity (Chocolatier)

Client: Verdant Confections (Unused Brand Concept) A custom illustrated icon and customized typography. Inspired by the Mackenzie Rivers quote - this leans into the adventure of flavour, pleasure and experience. This is something notable, memorable and is paving a way into a market - for those looking for more than just chocolate... they are looking for an experience. 

Goals of the Project:

- Recognizable in all contexts - bold but playful but also is established and genuine.

- With a focus on the craft, this direction emphasize the need for handmade - looking at rounded edges, little details to remind people of the human touch.  Naming of the client's business also included in the scope.